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Successfully orchestrated a pivot away from europe to the U.S increasing revenue in the process
Revenue from Ads:
+317%
Conversion Rate:
+201%
Average Order Value:
+4%
Despite strong demand, Mable Therapy’s Google Ads setup was delivering leads at an unsustainable cost, with no clear route to scaling — limiting Mable’s ability to grow efficiently through paid search. We restructured the account from the ground up, giving the account the flexibility and scale it needed to drive more efficient, sustainable growth. We did this by launching modern ads with AI targeting that aligned campaigns to user intent and key service themes rather than loosely grouped keywords
Return On Ad Spend:
+163%
Conversion Rate:
+87%
Cost Per Impression:
-44%
We we're tasked with convincing decision makers in only the very largest British organisations to join their exclusive community the curious mindset, then attend webinars so that they could be nurtered into paying customers. With the strict criteria that the leads needed to adhere to, linkedIn was of course going to be our main channel to generate leads. Decision makers in large companies are obviously the target market for most campaigns on LinkedIn so we knew these leads would be expensive and difficult to generate. With the leads so valuable, A high CPA was acceptable, so we decided to entice our audience with a free book that would be sent to them directly after attending their first webinar. The books were relevant to the webinar they attended and having them bought and sent from amazon was a fraction of the cost of the lead itself.
Marketing Qualified Leads:
11
Attended Webinar:
10
New Customers:
1
We we're tasked with convincing decision makers in only the very largest British organisations to join their exclusive community the curious mindset, then attend webinars so that they could be nurtered into paying customers. With the strict criteria that the leads needed to adhere to, linkedIn was of course going to be our main channel to generate leads. Decision makers in large companies are obviously the target market for most campaigns on LinkedIn so we knew these leads would be expensive and difficult to generate. With the leads so valuable, A high CPA was acceptable, so we decided to entice our audience with a free book that would be sent to them directly after attending their first webinar. The books were relevant to the webinar they attended and having them bought and sent from amazon was a fraction of the cost of the lead itself.
Marketing Qualified Leads:
11
Attended Webinar:
10
New Customers:
1